From Zero to Number One: Why App Store Ranking Matters More Than You Think If you’ve ever launched an app and watched it disappear into the void, you already understand the problem RankTrack is trying to solve. Getting your first customer — whether it’s for a mobile app or a SaaS product — requires tight…
Most candidates preparing for a PM interview spend hours drilling frameworks — CIRCLES, RICE scoring, root cause analysis. And while frameworks have their place, there’s a critical step most people skip entirely: decoding the company itself. If you walk into your interview without understanding what kind of PM the company actually needs right now, even…
The Misconception That Trips Up Junior PMs There’s a pattern I see repeatedly among entry-level and developing product managers — and it shows up clearly in interviews. When asked about product strategy, they talk about roadmaps. They talk about features. They talk about shipping. And while none of that is wrong exactly, it’s incomplete in…
The Prioritization Answer That Raised a Red Flag In a recent mock interview session, a candidate walked me through their approach to prioritization. Their process: look at the timeline first, then figure out which features fit within it, and call that the MVP. On the surface, it sounds reasonable. Timelines are real. Constraints exist. But…
Why So Many PM Candidates Fail Fintech Interviews Fintech PM interviews have a reputation for being tough — and for good reason. But the surprising thing is that most candidates don’t fail because they lack technical knowledge or product instincts. They fail because they walk in thinking fintech is just like any other PM role,…
The Mistake Most PM Candidates Don’t See Coming You’ve prepared your stories. You know your projects inside and out. But the moment the interviewer asks about a complex project, you dive straight into the details — and somewhere in the middle, you lose them completely. Sound familiar? This single habit is quietly killing more PM…
