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Saro Builds — PM · Founder · Builder
PM · Founder · Builder

I’ve been on every side of the table

I’ve been the PM who got hired, the VP who did the hiring, and yes — the one who got let go too. I’ve led product at Microsoft, ServiceNow, and Series A/B startups, managed teams of 200+ engineers and 15 PMs across three continents, and built two companies from scratch — a B2B2C travel marketplace and a fashion brand. This is where two decades of that experience thinks out loud.

Two ways I can help

Whether you’re preparing for your next PM role or want a sharp pair of eyes on your product — here’s where to start.

PM mock interviews
3 packages · from $15

Realistic interview simulation for people transitioning into product. I’ve been on both sides of this table — at Microsoft, ServiceNow, and Series A/B startups. I know what good looks like and what gets people rejected.

Reality Check $15 · Skill Builder $99 · Offer Winner $179

See packages and book →
SaaS teardowns & product reviews
Free · limited spots

I break down SaaS products through a PLG lens — acquisition, activation, retention. If you’re a solo founder or small team pre-Series A and want me to turn that lens on your product, request a spot.

Free while building testimonials · async delivery

Request a teardown →

Built on real reps

Not a coach who read the books. Someone who’s shipped products, led large teams, got fired, built startups, and learned something from all of it.

Worked at · built

Microsoft
Xbox · Azure · Dynamics
ServiceNow
Enterprise SaaS
Wiser Solutions
Retail Intelligence
Tig’See
B2B2C Travel Marketplace
Savvy Stylish
DTC Fashion Brand

Roles held

VP of Product Sr. Director of Product Lead PM Founder × 2 200+ engineers led 15 PMs built & coached
2 Decades in product
2 Startups built from scratch
35%+ ARR growth delivered
B2B · B2C · B2B2C Business models covered